Canadians are showing their drive for shopping and what sort of products they enjoy most.
In a recent study conducted by BrandSpark more than 100,000 Canadians were surveyed about their shopping habits and their opinions on topics including company loyalty, new product testing, environmentally-friendly products and smartphone usage in shopping.
After the global economic crisis, Canadian shoppers started shopping less, and they stopped being so loyal to stores:
- 33 percent said the downturn impacted them negatively;
- 20 percent feel their finances are in a better place;
- 28 percent believe their situation will improve in the next six months;
- 22 percent of Canadians say they are worse off; and
- 55 percent see no improvement in the future.
The survey did, however, show Canadians are starting to think of how to decrease their debt, with 81 percent looking for ways to reduce spending during shopping trips and 79 percent saying good deals prompt them to buy.
Jeffrey Schwartz, executive director of Consolidated Credit Counseling Services of Canada, says the crisis was a cause for a large increase in debt for Canadians and although some are making headway, it’s still important for consumers to be careful about what they buy.
“Now that the economy is becoming more stable, people are spending again but within limits,” Schwartz says. “However, even when looking for better deals, Canadians should remember it’s only a deal if it’s a product or service you need. A deal of $500 for a $1,000 computer isn’t really a deal if you don’t need a new computer.”
The study also found many Canadians enjoyed trying new products (77 percent), more than half (55 percent) said they have used their smartphone in making shopping choices and interestingly, although many consumers said they like products that respect the environment, only 40 percent will actually buy these products.
For individuals and families who are continuing to experience financial difficulties, Consolidated Credit can help. We provide a variety of tools including our budgeting tips for both adults and students and our counsellors ready to help you with whatever issues you might have. If you need assistance, give one of our trained credit counsellors a call at 1-888-294-3130.